Вектор Інвест Ентерпрайзіс

Machine embroidery is one of the most reliable, durable and presentable methods of applying logos and brand symbols to corporate, professional and specialized clothing.
This branding method is widely used for workwear, corporate uniforms, medical clothing, clothing for security structures, retail chains, gas stations, hotel and restaurant sectors and military units.
Thanks to modern embroidery equipment, machine embroidery allows you to create clear, neat and wear-resistant branding elements even with intensive daily use of products.

Advantages of machine embroidery

Machine embroidery is considered one of the most practical and durable methods of applying symbols.
Main advantages:
• high wear resistance;
• presentable appearance;
• durability of application;
• resistance to repeated washing;
• resistance to mechanical stress;
• preservation of color and shape;
• professional and status appearance of the finished product.
That is why embroidery is often used for branding premium-level corporate clothing.
Where machine embroidery is used

Machine embroidery is used to apply:
• company logos;
• chevrons;
• corporate symbols;
• company names;
• positions and clothing personalization;
• design elements;
• branded inscriptions.
Embroidery can be performed:
• directly on the finished product;
• on cut details during production;
• on chevrons with subsequent sewing or fastening.

Chevron embroidery

One of the most popular areas is the production of chevrons.
Chevrons are created by machine embroidery on special fabrics with subsequent processing and trimming along the contour.
Advantages of chevrons:
• high wear resistance;
• long service life;
• resistance to abrasion;
• color retention;
• the ability to replace or transfer to another product;
• neat and professional appearance.
Chevrons are actively used for:
• military uniforms;
• security clothing;
• corporate uniforms;
• workwear for manufacturing enterprises;
• branded textiles.

Machine embroidery technology

Before applying embroidery, the company’s specialists perform:
• design development;
• logo adaptation for embroidery technology;
• thread color selection;
• stitch density and type adjustment;
• application testing on a specific type of fabric.
For each product, the following are selected separately:
• thread type;
• embroidery density;
• stabilizing materials;
• application technology.
This ensures a high-quality result regardless of the type of fabric or complexity of the design.

Choosing fabric for embroidery

The quality of machine embroidery directly depends on the correctly selected fabric.
When selecting materials, the following factors are taken into account:
• fabric density;
• material structure;
• product type;
• operating conditions;
• washing frequency;
• level of load on clothing.
For different types of workwear, separate fabric stabilization technologies are used, which avoids deformation of the material after embroidery.

Machine embroidery as an element of corporate style

Professional embroidery not only increases brand recognition, but also forms a holistic corporate style of the company.
Qualitatively executed branding:
• emphasizes the status of the company;
• creates a professional appearance of the staff;
• builds customer trust;
• ensures brand recognition.
That is why machine embroidery remains one of the most popular and effective ways of branding corporate and professional clothing.