Вектор Інвест Ентерпрайзіс

Modern corporate clothing is not just a uniform for staff. It is an important part of the company’s image, its recognition and corporate culture. That is why professional branding of workwear today is a full-fledged element of business positioning.
The Vector Invest Enterprises Group of Companies, which includes VECTOR PROMTEXTILE LLC, offers a comprehensive approach to branding corporate and professional clothing – from concept creation to finished product.

What is corporate clothing branding?

Branding is not just about applying a logo to a finished product.
This is a complex work that includes:
• development of new layouts;
• adaptation of existing corporate layouts;
• combination of corporate colors;
• selection of fabrics according to the company’s style;
• selection of accessories;
• professional cut;
• choice of technology for applying symbols;
• creation of a single visual style for the staff.
The main task of branding is to create a recognizable, professional and practical corporate image of the company.

Why branding is important for business

Corporate clothing is part of the brand’s communication with the client. It is employees who most often represent the company when working with clients, partners or visitors.
High-quality branding helps:
• increase company recognition;
• form a professional image;
• create a single corporate style;
• emphasize the status of the business;
• increase customer trust;
• distinguish the company from competitors.
Branding is especially important for:
• retail chains;
• gas stations;
• restaurants and hotels;
• manufacturing enterprises;
• logistics companies;
• medical institutions;
• service services.

Development of layouts and corporate style

Professional branding begins with the creation or adaptation of a corporate layout.
The company’s specialists help:
• develop an existing corporate identity;
• adapt the logo to different types of clothing;
• select corporate colors;
• create a harmonious combination of fabrics and accessories;
• develop a design for different seasons and areas of work.
When creating corporate clothing, it is important to consider not only the appearance, but also the practicality of products in everyday use.

Selection of fabrics for corporate clothing

One of the key steps in branding is choosing the right fabrics.

For different areas of activity, materials with different characteristics are used:
• fabric density;
• wear resistance;
• ventilation;
• washing resistance;
• moisture resistance;
• protective impregnations;
• elasticity;
• seasonality of use.
Correctly selected fabric affects not only the appearance of clothing, but also the comfort of workers and the durability of products.
More information about the types of fabrics and their characteristics can be found in a separate article about fabrics for workwear.

The importance of fittings

The quality of corporate clothing depends not only on the fabric, but also on properly selected accessories.

The following are used in production:
• zippers;
• buttons;
• fasteners;
• Velcro;
• reflective elements;
• reinforced seams;
• decorative elements.
Accessories are selected taking into account:
• operating conditions;
• loads;
• product style;
• corporate design.
More information about the types of accessories and their features can be found in a separate article about accessories for workwear.

Methods of applying symbols

For branding corporate clothing, various technologies for applying logos and corporate symbols are used.
machine embroidery;
silk-screen printing;
thermal transfer printing.
The choice of application technology is made individually and depends on the type of fabric, product features, clothing operating conditions, layout complexity, color scheme and the required level of wear resistance.
The company’s specialists select the optimal branding method taking into account the functionality, durability and aesthetic appearance of the finished product, which allows to ensure high quality application and preservation of the corporate style even with intensive daily use.

Individual approach to branding

Each business has its own requirements for corporate style, so branding is always developed individually.
The company provides:
• consultation on the choice of fabrics;
• selection of color solutions;
• development of patterns;
• professional cutting;
• creation of test samples;
• adaptation of models to the working conditions of the staff.
This approach allows you to create corporate clothing that combines:
• brand recognition;
• practicality;
• comfort;
• professional appearance.

Branding as part of corporate culture

High-quality corporate clothing forms a unified style of the company and helps create a professional image of the team. That is why modern branding is not just applying a logo, but a comprehensive solution that combines design, functionality, production technologies and an individual approach to each client.